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Answering allegations: the use of the corporate website for restorative ethical and social disclosure.

Lookup NU author(s): Professor David Campbell

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Abstract

The websites of eight international companies were examined using content analysis for the extent to which public allegations of ethical malpractice made against the companies were responded to. Of the thirty-one individual allegations, all but seven were responded to although the quality and volume of responses varied. Findings allow for the conclusion that in addition to other functions such as advertising, selling and reporting, corporate websites can be and are used for reputation management purposes. The study also finds that the unique technical features of websites makes them a more appropriate medium for some types of reputation management disclosure than hard copy disclosures.

Publication metadata

Author(s): Campbell DJ, Beck AC

Publication type: Article

Publication status: Published

Journal: Business Ethics: a European Review

Year: 2004

Volume: 13

Issue: 2/3

Pages: 100-116

ISSN (print): 0962-8770

ISSN (electronic): 1467-8608

Publisher: Blackwell Publishing Ltd

URL: http://dx.doi.org/10.1111/j.1467-8608.2004.00357.x

DOI: 10.1111/j.1467-8608.2004.00357.x

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