Brands in, from and to emerging markets: The role of industrial relationships

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Author(s)Gupta S, Balmer J, Low B
Publication type Article
JournalIndustrial Marketing Management
Year2015
Volume51
Issue
Pages4-10
ISSN (print)0019-8501
ISSN (electronic)1873-2062
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PublisherElsevier
URLhttps://doi.org/10.1016/j.indmarman.2015.07.006
DOI10.1016/j.indmarman.2015.07.006
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