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Integrating Machine Learning, Modularity and Supply Chain Integration for Branding 4.0

Lookup NU author(s): Dr Ye Yan, Professor Suraksha Gupta, Dr Tana Licsandru, Professor Klaus Schoefer

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).

Publication metadata

Author(s): Yan Y, Gupta S, Licsandru T, Schoefer K

Publication type: Article

Publication status: Published

Journal: Industrial Marketing Management

Year: 2022

Volume: 104

Pages: 136-149

Print publication date: 01/07/2022

Online publication date: 04/05/2022

Acceptance date: 20/04/2022

Date deposited: 20/04/2022

ISSN (print): 0019-8501

ISSN (electronic): 1873-2062

Publisher: Elsevier Inc.

URL: https://doi.org/10.1016/j.indmarman.2022.04.013

DOI: 10.1016/j.indmarman.2022.04.013

ePrints DOI: 10.57711/8tjr-gn13

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