Browsing publications by Professor Michael Bourlakis

Newcastle AuthorsTitleYearFull text
Professor Savvas Papagiannidis
Professor Michael Bourlakis
To immerse or not? Experimenting with two virtual retail environments.2016
Professor Savvas Papagiannidis
Professor Michael Bourlakis
Understanding the effects of a social media service failure apology: A comparative study of customers vs. potential customers2016
Dr Catherine Dennis
Dr Eleftherios Alamanos
Professor Savvas Papagiannidis
Professor Michael Bourlakis
Investigating the effect of retail operations on consumer's social inclusion and wellbeing2014
Professor Savvas Papagiannidis
Professor Michael Bourlakis
Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions2013
Dr Eleftherios Alamanos
Professor Michael Bourlakis
Segmenting Greek tomato consumers: Policy and marketing insights towards a healthy diet2013
Professor Savvas Papagiannidis
Professor Michael Bourlakis
The effects of a CEO's YouTube apology for service failure on customer's behavioural intentions.2013
Professor Michael Bourlakis
Do web sites affect voting decisions? The case two national elections in Greece2012
Professor Savvas Papagiannidis
Professor Michael Bourlakis
Do websites influence the nature of voting intentions? The case of two national elections in Greece2012
Professor Feng Li
Professor Savvas Papagiannidis
Professor Michael Bourlakis
Living in 'multiple spaces': extending our socioeconomic environment through virtual worlds2010
Professor Savvas Papagiannidis
Professor Michael Bourlakis
Staging the new retail drama: At a metaverse near you!2010
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