A Structural Equation Model of Customer Satisfaction and Future Purchase of Mail-Order Speciality Food

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  2. Dr Mitchell Ness
Author(s)Mai LW, Ness MR
Publication type Article
JournalInternational Journal of Business Science and Applied Management
ISSN (electronic)1753-0296
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Abstract Analyses the relationship between satisfaction with mail-order speciality food attributes, overall satisfaction, and likelihood of future purchase using a structural equation model. The results indicate that customer satisfaction is associated with both service and product features of mail order speciality food.
PublisherInternational Journal of Business Science and Applied Management
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