A Structural Equation Model of Customer Satisfaction and Future Purchase of Mail-Order Speciality Food
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- Dr Mitchell Ness
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| Author(s) | | Mai LW, Ness MR |
| Publication type | | Article |
| Journal | | International Journal of Business Science and Applied Management |
| Year | | 2006 |
| Volume | | 1 |
| Issue | | 1 |
| Pages | | 1-13 |
| ISSN (electronic) | | 1753-0296 |
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| Full text for this publication is not currently held within this repository. Alternative links are provided below where available. |
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| Abstract Analyses the relationship between satisfaction with mail-order speciality food attributes, overall satisfaction, and likelihood of future purchase using a structural equation model. The results indicate that customer satisfaction is associated with both service and product features of mail order speciality food. |
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| Publisher | | International Journal of Business Science and Applied Management |
| URL | | http://www.business-and-management.org/download.php?file=2006/1_1--1-13--Mai,Ness.pdf |
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