A Structural Equation Model of Customer Satisfaction and Future Purchase of Mail-Order Speciality Food

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  2. Dr Mitchell Ness
Author(s)Mai LW, Ness MR
Publication type Article
JournalInternational Journal of Business Science and Applied Management
Year2006
Volume1
Issue1
Pages1-13
ISSN (electronic)1753-0296
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Abstract Analyses the relationship between satisfaction with mail-order speciality food attributes, overall satisfaction, and likelihood of future purchase using a structural equation model. The results indicate that customer satisfaction is associated with both service and product features of mail order speciality food.
PublisherInternational Journal of Business Science and Applied Management
URLhttp://www.business-and-management.org/download.php?file=2006/1_1--1-13--Mai,Ness.pdf
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