Experiencing metaverse retailing: A glimpse of the future?
- Lookup NU author(s)
- Professor Savvas Papagiannidis
- Professor Michael Bourlakis
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| Author(s) | | Papagiannidis S, Bourlakis MA |
| Editor(s) | | |
| Publication type | | Conference Proceedings (inc. Abstract) |
| Conference Name | | IABE-2009 Greece Summer Conference |
| Conference Location | | Thessaloniki, Greece |
| Year of Conference | | 2009 |
| Date | | 5-7 June 2009 |
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| Pages | | |
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| Full text for this publication is not currently held within this repository. Alternative links are provided below where available. |
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| This paper discusses how metaverses (online virtual worlds) are creating a new space for consumers within which they can interact with retailers and other consumers, transforming the retail experience from being a passive and less-spectator based process to an active and participatory-based one. A case study is presented in order to provide the context for the discussion and also to illustrate in action how virtual worlds could become the stage on which these experiences can be set up and lived, bridging the gap between the real offline space and the electronic web-based space. |
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