The challenges of sharing: brands as club goods
- Lookup NU author(s)
- Dr Angela Tregear
- Dr Matthew Gorton
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| Author(s) | | Tregear A, Gorton M |
| Publication type | | Article |
| Journal | | European Journal of Marketing |
| Year | | 2009 |
| Volume | | 43 |
| Issue | | 5/6 |
| Pages | | 826-842 |
| ISSN (print) | | 0309-0566 |
| ISSN (electronic) | | 1758-7123 |
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| Full text for this publication is not currently held within this repository. Alternative links are provided below where available. |
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| Publisher | | Emerald Group Publishing Limited |
| URL | | http://dx.doi.org/10.1108/03090560910947061 |
| DOI | | 10.1108/03090560910947061 |
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