The challenges of sharing: brands as club goods

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  2. Dr Angela Tregear
  3. Dr Matthew Gorton
Author(s)Tregear A, Gorton M
Publication type Article
JournalEuropean Journal of Marketing
Year2009
Volume43
Issue5/6
Pages826-842
ISSN (print)0309-0566
ISSN (electronic)1758-7123
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PublisherEmerald Group Publishing Limited
URLhttp://dx.doi.org/10.1108/03090560910947061
DOI10.1108/03090560910947061
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