Undergraduate students’ attitudes toward food shopping and attitudes to time

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  2. Sue Dobson
  3. Dr Mitchell Ness
Author(s)Dobson S, Ness MR
Publication type Article
JournalInternational Journal of Consumer Studies
Year2009
Volume33
Issue6
Pages659-668
ISSN (print)1470-6423
ISSN (electronic)1470-6431
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The objectives of the study are to identify the dimensions underlying two constructs (students' attitudes to food shopping and students' attitudes to time), to use these dimensions to identify student segments and to profile them in terms of the construct dimensions, shopping behaviour and students' characteristics. The study employs a web-based questionnaire. The useable sample was 744 full-time undergraduate students at Newcastle University. Results indicated that there are six and seven dimensions underlying attitudes to food shopping and attitudes to time respectively. Three student segments are identified with different attitudes to food shopping, attitudes to time, shopping behaviour and students' characteristics. The implication for marketers is that the student market should not be considered en masse, but that segmentation, targeting and positioning is an appropriate strategy for food retailers to adopt.
PublisherWiley-Blackwell Publishing Ltd.
URLhttp://dx.doi.org/10.1111/j.1470-6431.2009.00820.x
DOI10.1111/j.1470-6431.2009.00820.x
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