Creative methodologies for understanding a creative industry

  1. Lookup NU author(s)
  2. Dr Sally Jane Norman
Author(s)Fuller T, Warren L, Norman SJ
Editor(s)Henry, C; de Bruin, A
Publication type Book Chapter
Book TitleEntrepreneurship and the Creative Economy: Process, Practice and Policy
Year2011
Volume
Pages79-96
ISBN9781848447691
Full text for this publication is not currently held within this repository. Alternative links are provided below where available.
The production of innovation or novelty in creative interactions is normally represented in research either as normative patterns of behaviour (being creative) or as post-hoc empirical objects (new firms, new products etc.) The structure of creative practices, i.e. what particular forms of interactivity produce successful novelty (i.e. which becomes ‘normal’ and not novel, which creates and captures value), is not well researched. This paper provides a ‘digital economy’ perspective of the creative industries as a micro-level example of a wider analytical problem, which is how society changes itself. The increasing level of innovation and creativity produces greater levels of instability in social structures (habits, norms etc.) Completely new industries can arise (and ‘creatively’ destroy old ones) as new stabilised patterns form, particularly where entry costs are tumbling, such as digital milieu.
PublisherEdward Elgar Publishing Ltd.
Place PublishedUnited Kingdom
ActionsLink to this publication
Library holdingsSearch Newcastle University Library for this item