(Social) Marketing and Ethics: Should we, and can we, help people change?

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  2. Dr Emma Giles
Author(s)Giles EL
Editor(s)
Publication type Conference Proceedings (inc. Abstract)
Conference NamePutting Marketing in its Place: Academy of Marketing Annual Conference
Conference LocationLeeds, UK
Year of Conference2009
Date7-9 July 2009
Volume
Pages
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PublisherAcademy of Marketing
URLhttp://www.leedsmet.ac.uk/conferences/am2009/index.html
NotesDoctoral Colloquium