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(Social) Marketing and Ethics: Should we, and can we, help people change?

Lookup NU author(s): Dr Emma Giles

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Author(s): Giles EL

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Putting Marketing in its Place: Academy of Marketing Annual Conference

Year of Conference: 2009

Date deposited: 12/11/2010

Publisher: Academy of Marketing

URL: http://www.leedsmet.ac.uk/conferences/am2009/index.html

Notes: Doctoral Colloquium

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