The student as confused customer?: Competing models of the Higher Education ‘student experience’

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  2. Sarah Walsh
  3. Professor Rob Wilson
Author(s)Richter PAD, Walsh S, Wilson R
Publication type Conference Proceedings (inc. Abstract)
Conference NameSRHE Annual Conference
Conference LocationNewport, Wales
Year of Conference2010
Source Publication Date14-16 December 2010
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This paper seeks to identify the voice(s) of the undergraduate located at the heart of institutional efforts to understand students as 'customers' and argues for much greater clarity about the kind of ‘experience’ HEIs are actually offering vis-à-vis what their students desire.