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Selling sustainable mobility: The reporting of the Manchester Transport Innovation Fund bid in UK media
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Professor Geoff Vigar
Vigar G, Shaw A, Swann R
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This paper examines how complex transport projects are reported in the media using the Transport Innovation Fund bid for Greater Manchester as a case study. It demonstrates how projects are simplified and distorted in the media in a systematic way. Such distortion is explained by a scheme’s perceived newsworthiness, its complexity and the contemporary nature of news media production. The paper has implications for future research in this area and the implementation of sustainable transport policy. It urges transport professionals to both better understand, and engage directly with, the media if they are to maximise the benefits of efforts to shape travel behaviour.
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