About Open Access
Rural Communities and Pervasive Advertising
Lookup NU author(s)
Dr Nick Taylor
Dr Keith Cheverst
Taylor N, Cheverst K
Müller, J., Alt, F., Michelis, D.
Full text is available for this publication:
Full text file 1
Digital signage is most commonly seen in urban environments targetinglarge groups of viewers. We believe that there is also a role for pervasive technologyin smaller communities, including in rural areas that are typically late to receive thebenefits of new technologies. This chapter describes a recent pervasive advertisingdisplay deployed in Wray, a village in North West England, which was developedwith the involvement of community members and evaluated ‘in the wild’. Ourresearch contributes an exploration of rural communities as a site for pervasive digitalsignage, including our experiences relating to the design of the display and findingsrelating to its use in the community.
Search Newcastle University Library for this item
Newcastle University Library, NE2 4HQ, United Kingdom. Tel: 0044 (191) 208 7657
©2017 Newcastle University Library