Domestic food safety and the older consumer: A segmentation analysis

  1. Lookup NU author(s)
  2. Dr Helen Kendall
  3. Dr Sharron Kuznesof
  4. Professor Chris Seal
  5. Sue Dobson
  6. Dr Mary Brennan
Author(s)Kendall H, Kuznesof S, Seal CJ, Dobson S, Brennan M
Publication type Article
JournalFood Quality and Preference
Year2013
Volume28
Issue1
Pages396-406
ISSN (print)0950-3293
ISSN (electronic)1873-6343
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Food borne illness surveillance has identified increases in sporadic cases of Listeriosis amongst adults aged 60 and over in the UK. Although the domestic food safety practices and attitudes of older adults have been hypothesised as a potential cause for this increase, there is limited data on this population cohort. To begin the process of addressing this deficit in knowledge, the purpose of this research was to profile older consumers according to their knowledge of, and their self-reported practices associated with domestic food-safety. A structured questionnaire was administered face-to-face with independently residing older adults (n=213) living in the North East of England. Factor and cluster analyses revealed a 3-cluster solution, which provided the basis for detailed narrative typologies of the clusters which were labelled; i) ‘independent self-assessors’, ii) experienced dismissers’ and iii) ‘compliant minimalists’.The findings reinforce the hypothesis that the aged over 60s are heterogeneous with respect to their living and health circumstances, social networks and their food-safety knowledge and behavioural practices. The risk of illness as a consequence of food-borne illness is not linear with age as levels of vulnerability to food-borne risks vary across the aged over 60’s.
PublisherPergamon
URLhttp://dx.doi.org/10.1016/j.foodqual.2012.11.006
DOI10.1016/j.foodqual.2012.11.006
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