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Lookup NU author(s): Dr Stefanie ReissnerORCiD, Dr Victoria PaganORCiD
This developmental paper explores two differing conceptualizations and manifestations of storytelling in management practice: (1) intuitive and (2) intentional. It derives from one of the first empirical studies into storytelling in management practice that examines calls in the practitioner and semi-academic literature for greater use of storytelling by managers. Our findings are such: intuitive storytelling happens in everyday interaction between organizational actors and is unplanned, unconscious and informal; and intentional storytelling is a vehicle through which managers communicate in a planned and purposive manner. While both manifestations can achieve similar outcomes in terms of listener response, the difference between them is the extent to which managers are aware of storytelling within their own communication practice and to which they consciously choose to tell a story to create a certain organizational impact.
Author(s): Reissner SC, Pagan VK
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: British Academy of Management Conference
Year of Conference: 2012
Date deposited: 24/10/2014
Publisher: British Academy of Management
URL: http://www.bam.ac.uk/civicrm/event/info?reset=1&id=79
