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International Market Selection and Performance
Lookup NU author(s)
Dr Xinming He
Author(s)
He X, Lin Z, Wei Y
Editor(s)
Publication type
Conference Proceedings (inc. Abstract)
Conference Name
Academy of Marketing Annual Conference
Conference Location
Southampton University
Year of Conference
2012
Date
2-5 July 2012
Volume
Pages
Full text for this publication is not currently held within this repository. Alternative links are provided below where available.
Notes
Winner of Best Paper Award in International Marketing Track