An Integrated Model of Intentions to Adopt Self-Service Technologies (SSTs): The Moderating Effects of Personality Traits

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Author(s)Wang C, Harris J, Patterson P
Publication type Conference Proceedings (inc. Abstract)
Conference NameProceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2007 Conference
Conference LocationDunedin, New Zealand
Year of Conference2007
Legacy Date3-5 December 2007
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PublisherUniversity of Otago, School of Business, Dept. of Marketing