An Integrated Model of Intentions to Adopt Self-Service Technologies (SSTs): The Moderating Effects of Personality Traits
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- Dr Cheng Wang
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| Author(s) | | Wang C, Harris J, Patterson P |
| Editor(s) | | |
| Publication type | | Conference Proceedings (inc. Abstract) |
| Conference Name | | Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2007 Conference |
| Conference Location | | Dunedin, New Zealand |
| Year of Conference | | 2007 |
| Date | | 3-5 December 2007 |
| Volume | | |
| Pages | | 2523-2531 |
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| Full text for this publication is not currently held within this repository. Alternative links are provided below where available. |
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| Publisher | | University of Otago, School of Business, Dept. of Marketing |
| URL | | http://anzmac.info/conference/2007/papers/C%20Wang_1a.pdf |