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Lookup NU author(s): Dr Sharron Kuznesof, Professor Lynn FrewerORCiD
The aim of the research was to explore consumer perceptions of personalised nutrition (PN); comparing these across three different levels of “medicalization”: lifestyle assessment (no blood sampling); phenotypic assessment (blood sampling); genomic assessment (blood and bucal sampling). The protocol was developed from 2 pilot focus groups conducted in the UK. Two focus groups (one comprising of only “older” individuals over 30 years old, the other of adults 18-65 years of age) were run in the UK, Spain, the Netherlands, Poland, Portugal, Ireland, Greece and Germany. The analysis (guided using grounded theory) suggested that PN was perceived in terms of benefit to health and fitness. Barriers to uptake were linked to broader technological issues associated with data protection and trust in regulator and service providers. Perceived risk associated with PN did not emerge as an issue. Services that required a fee were expected to be of better quality and more secure. No important cross-cultural differences were observed, other than those linked to communication infra-structure or local health care provision. Future quantitative research will permit more systematic cross-cultural and demographic comparison, as well as information relevant to consumers “willingness-to-pay” for such services.
Author(s): Stewart-Knox B, Kuznesof S, Robinson J, Rankin A, Orr K, Duffy M, Poínhos R, de Almeida MD, Macready A, Gallagher C, Berezowska A, Fischer ARH, Navas-Carretero S, Riemer M, Traczyk I, Gjelstad IMF, Mavrogianni C, Frewer LJ
Publication type: Article
Publication status: Published
Journal: Appetite
Year: 2013
Volume: 66
Pages: 67-74
Print publication date: 01/07/2013
Date deposited: 29/09/2014
ISSN (print): 0195-6663
ISSN (electronic): 1095-8304
Publisher: Elsevier BV
URL: http://dx.doi.org/10.1016/j.appet.2013.03.001
DOI: 10.1016/j.appet.2013.03.001
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