Handbook of Research on Integrating Social Media into Strategic Marketing

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  2. Dr Nick Hajli
Editor(s)Hajli Nick
Publication type Edited Book
Series Title
Year2015
Volume
Number of Pages399
ISBN9781466683532
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The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments
PublisherIGI Global
Place PublishedUSA
URLhttp://www.igi-global.com/book/handbook-research-integrating-social-media/123115#table-of-contents
DOI10.4018/978-1-4666-8353-2
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