Integrated Smartcard Solutions: Do People Want One Card For All Their Services?

  1. Lookup NU author(s)
  2. Dr Gareth Evans
  3. Dr Amy Guo
  4. Professor Phil Blythe
Author(s)Evans GD, Guo W, Blythe PT, Burden M
Publication type Article
JournalTransportation Planning and Technology
ISSN (print)0308-1060
ISSN (electronic)1029-0354
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Smartcard technologies offer the potential for bringing transport and citizen services onto a single smartcard platform – referred to henceforth as an integrated ‘TranCit’ card. One question never fully addressed thus far is whether the general public see the integration of services onto a single card as desirable. Based upon research undertaken through the Yorcard trials, this paper presents the analysis of a series of three focus groups and 251 responses to a public questionnaire which investigated the general desire for multi-application, integrated smartcards. Our findings suggest there is potential for an integrated TranCit card, facilitating easier access to services and travel options across boundaries, even at the international level. A number of operational, technical and data security issues exist which need to be resolved before there would be a greater acceptance of an integrated TranCit card, from both the traveller and the service provider perspective.
PublisherTaylor & Francis
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