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Public perceptions of personalised nutrition through the lens of Social Cognitive Theory
Lookup NU author(s)
Dr Sharron Kuznesof
Professor Lynn Frewer
Rankin A, Kuznesof S, Frewer LJ, Orr K, Davison J, deAlmeida MDV, Stewart-Knox B
Journal of Health Psychology
ePub ahead of Print
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Social Cognitive Theory (SCT) has been used to explain findings derived from focus group discussions (N=4) held in the UK with the aim of informing best practice in personalised nutrition. Positive expectancies included weight loss and negative expectancies surrounded on-line security. Monitoring and feedback was crucial to goal setting and progress. Coaching by the service provider, family and friends was deemed important for self-efficacy. Paying symbolised commitment to behaviour change. The social context of eating, however, was perceived a problem and should be considered when designing personalised diets. SCT could provide an effective framework through which to deliver personalised nutrition.
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