Public perceptions of personalised nutrition through the lens of Social Cognitive Theory

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  2. Dr Sharron Kuznesof
  3. Professor Lynn Frewer
Author(s)Rankin A, Kuznesof S, Frewer LJ, Orr K, Davison J, deAlmeida MDV, Stewart-Knox B
Publication type Article
JournalJournal of Health Psychology
IssueePub ahead of Print
ISSN (print)1359-1053
ISSN (electronic)1461-7277
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Social Cognitive Theory (SCT) has been used to explain findings derived from focus group discussions (N=4) held in the UK with the aim of informing best practice in personalised nutrition. Positive expectancies included weight loss and negative expectancies surrounded on-line security. Monitoring and feedback was crucial to goal setting and progress. Coaching by the service provider, family and friends was deemed important for self-efficacy. Paying symbolised commitment to behaviour change. The social context of eating, however, was perceived a problem and should be considered when designing personalised diets. SCT could provide an effective framework through which to deliver personalised nutrition.
PublisherSage Publications Ltd.
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