Ethical Environment in Online Communities by Information Credibility: A Social Media Perspective

  1. Lookup NU author(s)
  2. Dr Nick Hajli
Author(s)Hajli N
Publication type Article
JournalJournal of Business Ethics
ISSN (print)0167-4544
ISSN (electronic)1573-0697
Full text is available for this publication:
With the increasing popularity of social media, a new ethics debate has arisen over marketing and technology in the current digital era. People are using online communities but they have concern about information credibility through word of mouth in these platforms. Social media is becoming increasingly influential in shaping individuals’ decision-making as more and better quality information about products is made available. In this research, a social word of mouth model proposes using a survey to test the model in a popular travel community. The model highlights the role of social media and social support in social networking sites (SNSs), identifying increasing credibility and information usefulness resulting in an ethical environment to adopt word of mouth. The theoretical and practical implications of the study are both detailed.
Actions    Link to this publication

Altmetrics provided by Altmetric