Branding co-creation with members of online brand communities

  1. Lookup NU author(s)
  2. Dr Nick Hajli
  3. Professor Savvas Papagiannidis
Author(s)Hajli N, Shanmugam M, Papagiannidis S, Zahay D, Richard M
Publication type Article
JournalJournal of Business Research
Year2017
Volume70
Issue
Pages136-144
ISSN (print)0148-2963
ISSN (electronic)1873-7978
The full text of this item is currently under embargo and cannot be made publicly available until 28/02/2018.
PublisherElsevier
URLhttp://dx.doi.org/10.1016/j.jbusres.2016.08.026
DOI10.1016/j.jbusres.2016.08.026
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