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The brand identity role and attitude toward donations: an American-Italian comparison in the higher education context

Lookup NU author(s): Professor Savvas PapagiannidisORCiD, Professor Eleftherios AlamanosORCiD, Professor Michael Bourlakis

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Author(s): Francioni B, Curina I, Dennis C, Papagiannidis S, Alamanos E, Bourlakis M

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Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 44th European International Business Academy Conference

Year of Conference: 2018

Acceptance date: 13/12/2018

Publisher: EIBA

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