Customer Happiness in the Retail Customer Journey: An Abstract

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Author(s): Dennis C, Alamanos E, Brakus C, Papagiannidis S, Bourlakis M

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Academy of Marketing Science World Marketing Congress: Enlightened Marketing in Challenging Times

Year of Conference: 2019

Online publication date: 09/07/2019

Acceptance date: 01/06/2019

Publisher: Academy of Marketing Science

URL: https://www.ams-web.org/event/AMSWMC22

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