Implementing, Embedding, and Integrating Practices: An Outline of Normalization Process Theory

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  2. Professor Carl May
  3. Dr Tracy Finch
Author(s)May C, Finch T
Publication type Article
JournalSociology
Year2009
Volume43
Issue3
Pages535-554
ISSN (print)0038-0385
ISSN (electronic)1469-8684
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Understanding the processes by which practices become routinely embedded in everyday life is a longstanding concern of sociology and the other social sciences. It has important applied relevance in understanding and evaluating the implementation of material practices across a range of settings. This paper sets out a theory of normalization processes that proposes a working model of implementation, embedding and integration in conditions marked by complexity and emergence. The theory focuses on the work of embedding and of sustaining practices within interaction chains, and helps in understanding why some processes seem to lead to a practice becoming normalized while others do not
PublisherSage
URLhttp://dx.doi.org/10.1177/0038038509103208
DOI10.1177/0038038509103208
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