A structural equation model of customer satisfaction and future purchase of mail-order speciality food
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- Dr Mitchell Ness
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| Author(s) | | Mai L, Ness MR |
| Publication type | | Article |
| Journal | | International Journal of Business Science and Applied Management |
| Year | | 2006 |
| Volume | | 1 |
| Issue | | 1 |
| Pages | | 1-13 |
| ISSN (print) | | 1753-0296 |
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| Full text is available for this publication: |
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| Analyses the relationship between satisfaction with mail-order speciality food attributes, overall satisfaction and likelihood of future purchase, using a structural equation model. The results indicate that customer satisfaction is associated with both service and product features of mail order speciality food. |
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| Publisher | | International Journal of Business Science and Applied Management |
| URL | | http://www.business-and-management.org/paper.php?id=1 |
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