A structural equation model of customer satisfaction and future purchase of mail-order speciality food

  1. Lookup NU author(s)
  2. Dr Mitchell Ness
Author(s)Mai L, Ness MR
Publication type Article
JournalInternational Journal of Business Science and Applied Management
ISSN (print)1753-0296
Full text is available for this publication:
Analyses the relationship between satisfaction with mail-order speciality food attributes, overall satisfaction and likelihood of future purchase, using a structural equation model. The results indicate that customer satisfaction is associated with both service and product features of mail order speciality food.
PublisherInternational Journal of Business Science and Applied Management
Actions    Link to this publication