Demand for and Willingness to Pay for Geo-Referenced Info-Mobility Services: the IMAGE project

Simon Edwards; Professor Phil Blythe

Demand for and Willingness to Pay for Geo-Referenced Info-Mobility Services: the IMAGE project Lookup NU author(s) Simon Edwards Professor Phil Blythe



Author(s)		Edwards S, Blythe PT
Editor(s)
Publication type		Conference Proceedings (inc. Abstract)
Conference Name		11th ITS World Congress
Conference Location		Nagoya, Japan
Year of Conference		2004
Date		17-22 October 2004
Volume
Pages



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IMAGE is an EU-funded research project that uses intelligent agent technology to provide European residents and visitors with mobile, personalized, location-based information and services, specifically related to travel and tourism. User profiling enables information to be customised to the particular needs of an individual. The information and services are web-based and delivered through mobile phones and personal digital assistants (PDAs). An outline of the technical attributes of the IMAGE Mobility Agent is given, along with a description of the validation process. Findings are presented, with particular reference to demand for and willingness to pay for such a product.