Demand for and Willingness to Pay for Geo-Referenced Info-Mobility Services: the IMAGE project

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  2. Simon Edwards
  3. Professor Phil Blythe
Author(s)Edwards S, Blythe PT
Publication type Conference Proceedings (inc. Abstract)
Conference Name11th ITS World Congress
Conference LocationNagoya, Japan
Year of Conference2004
Source Publication Date17-22 October 2004
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IMAGE is an EU-funded research project that uses intelligent agent technology to provide European residents and visitors with mobile, personalized, location-based information and services, specifically related to travel and tourism. User profiling enables information to be customised to the particular needs of an individual. The information and services are web-based and delivered through mobile phones and personal digital assistants (PDAs). An outline of the technical attributes of the IMAGE Mobility Agent is given, along with a description of the validation process. Findings are presented, with particular reference to demand for and willingness to pay for such a product.