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The mainstreaming of Fair Trade: a macromarketing perspective

Lookup NU author(s): Dr Jane Gibbon

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Publication metadata

Author(s): Moore G, Gibbon J, Slack R

Publication type: Article

Publication status: Published

Journal: Journal of Strategic Marketing

Year: 2006

Volume: 14

Issue: 4

Pages: 329-352

ISSN (print): 0965-254X

ISSN (electronic): 1466-4488

Publisher: Routledge

URL: http://dx.doi.org/10.1080/09652540600947961

DOI: 10.1080/09652540600947961


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