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Lookup NU author(s): Professor Alexandra Hughes,
Dr Cheryl McEwan,
Dr Dave Bek
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This article advances debate on retailers’ supply networks and ethical trade using the case of sustainably harvested wildflower bouquets supplied from South Africa to domestic and UK retailers. It illustrates three developments concerning: an evolving relationship between retailers’ brands and ethical trading strategies; a growing role for institutions in the global South in shaping ethical standards and acknowledgement of the challenges facing producers when retailers’ buying practices clash with ethical requirements. These trends concern strategizing, embedding and practising ethicality, respectively, with the term ethicality capturing not only the ethical standards themselves but also the changing practices shaping what counts as ethical.
Author(s): Hughes A, McEwan C, Bek D
Publication type: Article
Publication status: Published
Journal: Journal of Economic Geography
Print publication date: 18/12/2012
ISSN (print): 1468-2702
ISSN (electronic): 1468-2710
Publisher: Oxford University Press
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