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Lookup NU author(s): Dr Cheng Wang
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Author(s): Wang C, Harris J, Patterson P
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2007 Conference
Year of Conference: 2007
Pages: 2523-2531
ISSN: 9781877156280
Publisher: University of Otago, School of Business, Dept. of Marketing
URL: http://anzmac.info/conference/2007/papers/C%20Wang_1a.pdf