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The Impact of Connectivity Technology on Home-based Business Venturing: The Case of Women in the North East of England

Lookup NU author(s): Professor Pooran Wynarczyk


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This article aims to assess the extent to which connectivity technology has contributed to home-based business activities of women in the North East of England. Based on an empirical survey of 98 women-owned home-based businesses, the article concludes that technology has reframed the concept of ‘home economics’, providing an effective medium for engaging women in the labour market. The article argues that home-based business venturing needs to be further promoted via appropriate policy channels and support networks as a viable and serious employment opportunity, as well as a solution to dual-role conflict experienced by some women who may otherwise be deterred from playing active roles in the local and regional economic development.

Publication metadata

Author(s): Wynarczyk P, Graham J

Publication type: Article

Publication status: Published

Journal: Local Economy

Year: 2013

Volume: 28

Issue: 5

Pages: 504-523

Print publication date: 10/06/2013

ISSN (print): 0269-0942

ISSN (electronic): 1470-9325

Publisher: Sage Publications Ltd.


DOI: 10.1177/0269094213491700


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