Lookup NU author(s): Dr Dennis Lendrem
The Development Speed Paradox - the observation that increasing development speed by reducing the cycle time of successful molecules INCREASES the expected time to first marketing authorization approval. Conversely, building opportunities to fail unmarketable molecules earlier in the development process - fast-fail strategies - will shorten the time to first marketing authorization approval. By focusing on the small minority of molecules that make it to market, development speed initiatives may sub-optimize the research and development process increasing costs and lowering productivity.
Author(s): Lendrem DW
Publication type: Article
Publication status: Published
Journal: Scrip Magazine
Print publication date: 01/05/1995
Date deposited: 12/01/2015