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More haste, less development speed

Lookup NU author(s): Dr Dennis Lendrem

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Abstract

The Development Speed Paradox - the observation that increasing development speed by reducing the cycle time of successful molecules INCREASES the expected time to first marketing authorization approval. Conversely, building opportunities to fail unmarketable molecules earlier in the development process - fast-fail strategies - will shorten the time to first marketing authorization approval. By focusing on the small minority of molecules that make it to market, development speed initiatives may sub-optimize the research and development process increasing costs and lowering productivity.


Publication metadata

Author(s): Lendrem DW

Publication type: Article

Publication status: Published

Journal: Scrip Magazine

Year: 1995

Issue: May

Pages: 22-23

Print publication date: 01/05/1995

Date deposited: 12/01/2015


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