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Dealing with environmental turbulence – manufacturing strategy review and the changing roles of the business functions post 2008-recession

Lookup NU author(s): Dr Graeme Heron

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Abstract

The 2008 UK recession created an economic environment with greater uncertainty and one that manufacturing in general and its SMEs in particular have had to respond to with often radical changes in business practices and related decision making. One particular consequence is change in the frequency of strategy review and the differing involvement of the key business functions in this strategic assessment. The study presented makes use of a mixed-methods research approach, incorporating a survey of 104 manufacturing SMEs from the UK supported by 17 in-depth interviews involving senior managers from within the surveyed manufacturers. The findings show that the majority of SMEs employ an on-going approach to manufacturing strategy review with an increasing contribution from their sales/marketing and finance provisions, as well as specific contributions being made to the review process across the range of key business functions comprising specific interventions post-recession.


Publication metadata

Author(s): Sainidis E, Robson A, Heron G

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: British Academy of Management 2014 Conference

Year of Conference: 2014


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