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Social commerce constructs and consumer’s intention to buy

Lookup NU author(s): Dr Nick Hajli


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Social commerce is a new development in e-commerce generated by the use of social media to empower customers to interact on the Internet. The recent advancements in ICTs and the emergence of Web 2.0 technologies along with the popularity of social media and social networking sites have seen the development of new social platforms. These platforms facilitate the use of social commerce. Drawing on literature from marketing and information systems (IS) the author proposes a new model to develop our understanding of social commerce using a PLS-SEM methodology to test the model. Results show that Web 2.0 applications are attracting individuals to have interactions as well as generate content on the Internet. Consumers use social commerce constructs for these activities, which in turn increase the level of trust and intention to buy. Implications, limitations, discussion, and future research directions are discussed at the end of the paper.

Publication metadata

Author(s): Hajli N

Publication type: Article

Publication status: Published

Journal: International Journal of Information Management

Year: 2015

Volume: 35

Issue: 2

Pages: 183-191

Print publication date: 24/04/2015

Online publication date: 03/01/2015

Acceptance date: 25/12/2014

ISSN (print): 0268-4012

ISSN (electronic): 1873-4707

Publisher: Pergamon Press


DOI: 10.1016/j.ijinfomgt.2014.12.005


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