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Service nepotism in the multi-ethnic marketplace: Mentalities and motivations

Lookup NU author(s): Professor Mairi Maclean

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).

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Author(s): Sarpong D, Maclean M

Publication type: Article

Publication status: Published

Journal: International Marketing Review

Year: 2015

Volume: 32

Issue: 2

Pages: 160-180

Acceptance date: 30/01/2015

Date deposited: 09/02/2015

ISSN (print): 0265-1335

ISSN (electronic): 1758-6763

Publisher: Emerald Group Publishing Limited

URL: http://dx.doi.org/10.1108/IMR-01-2014-0030

DOI: 10.1108/IMR-01-2014-0030

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