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Securing business-to-business relationships: The impact of switching costs

Lookup NU author(s): Professor Markus Blut, Professor Christof Backhaus

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).

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Author(s): Blut M, Evanschitzky H, Backhaus C, Rudd J, Marck M

Publication type: Article

Publication status: Published

Journal: Industrial Marketing Management

Year: 2016

Volume: 52

Issue: 1

Pages: 82-90

Print publication date: 01/01/2016

Online publication date: 23/05/2015

Acceptance date: 07/04/2015

Date deposited: 27/04/2015

ISSN (print): 0019-8501

ISSN (electronic): 1873-2062

Publisher: Elsevier

URL: http://dx.doi.org/10.1016/j.indmarman.2015.05.010

DOI: 10.1016/j.indmarman.2015.05.010

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