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Multicultural marketplaces: New territory for international marketing and consumer research

Lookup NU author(s): Professor Amanda Broderick

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Author(s): Demangeot C, Broderick AJ, Craig CS

Publication type: Article

Publication status: Published

Journal: International Marketing Review

Year: 2015

Volume: 32

Issue: 2

Pages: 118-140

Online publication date: 10/04/2015

Acceptance date: 23/02/2015

ISSN (print): 0265-1335

ISSN (electronic): 1758-6763

Publisher: Emerald Group Publishing

URL: http://dx.doi.org/10.1108/IMR-01-2015-0017

DOI: 10.1108/IMR-01-2015-0017

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