ePrints

Is a Picture Always Worth a Thousand Words? The Impact of Presentation Formats in Consumers' Early Evaluations of Really New Products (RNPs)

Lookup NU author(s): Professor Amanda Broderick

Downloads

Full text for this publication is not currently held within this repository. Alternative links are provided below where available.

Publication metadata

Author(s): Feiereisen S, Wong VWY, Broderick AJ

Publication type: Article

Publication status: Published

Journal: Journal of Product Innovation Management

Year: 2013

Volume: 30

Issue: S1

Pages: 159-173

Print publication date: 01/12/2013

Online publication date: 16/10/2013

ISSN (print): 0737-6782

ISSN (electronic): 1540-5885

Publisher: Wiley-Blackwell

URL: http://dx.doi.org/10.1111/jpim.12069

DOI: 10.1111/jpim.12069

Altmetrics

Share