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Branding Beyond Prejudice: Navigating Multicultural Marketplaces for Consumer Well-being

Lookup NU author(s): Professor Amanda Broderick

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Author(s): Kipnis E, Broderick AJ, Demangeot C, Ross-Adkins N, Ferguson NS, Henderson GR, Johnson G, Mandiberg JM, Mueller RD, Pullig C, Roy A, Zúñiga MA

Publication type: Article

Publication status: Published

Journal: Journal of Business Research

Year: 2013

Volume: 66

Issue: 8

Pages: 1186-1194

ISSN (print): 0148-2963

ISSN (electronic): 1873-7978

Publisher: Elsevier

URL: http://dx.doi.org/10.1016/j.jbusres.2012.08.011

DOI: 10.1016/j.jbusres.2012.08.011

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