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'They don't want us to become them: Brand Local Integration and consumer ethnocentrism'

Lookup NU author(s): Professor Amanda Broderick

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Publication metadata

Author(s): Kipnis E, Broderick AJ, Kubacki K, Siemieniako D, Pisarenko NL

Publication type: Article

Publication status: Published

Journal: Journal of Marketing Management

Year: 2012

Volume: 28

Issue: 7-8

Pages: 836-864

Online publication date: 16/07/2012

ISSN (print): 0267-257X

ISSN (electronic): 1472-1376

Publisher: Routledge

URL: http://dx.doi.org/10.1080/0267257X.2012.698634.

DOI: 10.1080/0267257X.2012.698634

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