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Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process: A reseach agenda

Lookup NU author(s): Professor Amanda Broderick

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Publication metadata

Author(s): Hallier C, Melewar TC, Broderick AJ

Publication type: Article

Publication status: Published

Journal: The Marketing Review

Year: 2013

Volume: 13

Issue: 21

Pages: 103-123

Online publication date: 01/06/2013

ISSN (print): 1469-347X

ISSN (electronic): 1472-1384

Publisher: Westburn Publishers Ltd

URL: https://doi.org/10.1362/146934713X13699019904560

DOI: 10.1362/146934713X13699019904560

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