Extending Service Brands into Products Versus Services: Multilevel Analyses of Key Success Drivers

This is the authors' accepted manuscript of an article that has been published in its final definitive form by Emerald Group Publishing Ltd, 2017.

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Author(s): Sichtmann C, Schoefer K, Blut M, Kemp C

Publication type: Article

Publication status: Published

Journal: European Journal of Marketing

Year: 2017

Volume: 51

Issue: 1

Pages: 200-218

Online publication date: 13/02/2017

Acceptance date: 02/07/2016

Date deposited: 06/07/2016

ISSN (print): 0309-0566

ISSN (electronic): 1758-7123

Publisher: Emerald Group Publishing Ltd

URL: https://doi.org/10.1108/EJM-08-2013-0460

DOI: 10.1108/EJM-08-2013-0460

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