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What’s in a name? Cross-national distances and subsidiary’s corporate visual identity change in emerging-market firms’ cross-border acquisitions

Lookup NU author(s): Dr Rekha Nicholson



This is the authors' accepted manuscript of an article that has been published in its final definitive form by Emerald Group Publishing Limited, 2018.

For re-use rights please refer to the publisher's terms and conditions.

Publication metadata

Author(s): Liou R, Rao-Nicholson R, Sarpong D

Publication type: Article

Publication status: Published

Journal: International Marketing Review

Year: 2018

Volume: 35

Issue: 2

Pages: 301-319

Online publication date: 09/04/2018

Acceptance date: 25/07/2016

Date deposited: 08/10/2016

ISSN (print): 0265-1335

ISSN (electronic): 1758-6763

Publisher: Emerald Group Publishing Limited


DOI: 10.1108/IMR-10-2015-0225


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