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Online video and interactive TV experiences

Lookup NU author(s): Dr Marianna Obrist, Dr Tom Bartindale, Professor Elizabeth Churchill

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Abstract

Experts share their views on the increasing importance of online video and interactive TV experiences. Four key areas of research in interactive television are content, recommendations, device ecosystems, and user feedback. Research has shown that mixing broadcast content with Internet content is a promising new possibility, with emerging standards such as Hybrid Broadcast Broadband Television (HbbTV) providing frameworks that enable these links for producers. This creates exciting opportunities for enriching TV programs with content from the Web and creating completely new media experiences.

Publication metadata

Author(s): Obrist M, Cesar P, Geerts D, Bartindale T, Churchill EF

Publication type: Article

Publication status: Published

Journal: Interactions

Year: 2015

Volume: 22

Issue: 5

Pages: 32-37

Print publication date: 01/09/2015

Acceptance date: 01/01/1900

ISSN (print): 1072-5520

ISSN (electronic): 1558-3449

Publisher: ACM

URL: https://doi.org/10.1145/2799629

DOI: 10.1145/2799629

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