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How (Not) to Sell a Military Memoir in Britain

Lookup NU author(s): Esmeralda Kleinreesink, Dr Neil Jenkings, Professor Rachel Woodward

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).


Abstract

In this study, we look at all (N = 15) military memoirs published between 2001 and 2010 in Britain about military participation in the Afghanistan conflict to establish the factors that determine whether or not a military memoir becomes a better seller (adjusted sales > 15,000 copies). We look at three aspects of the book-content (i.e., type of plot), cover (e.g., whether rank or the award of medals is mentioned), and author features (e.g., rank, sex, coauthorship by another established writer, foreword by a well-known person)- and analyze data on these aspects, compared to sales figures, using SPSS. We find only two factors that correlate with higher sales: rank and the award of a medal.


Publication metadata

Author(s): Kleinreesink LHE, Jenkings KN, Woodward R

Publication type: Article

Publication status: Published

Journal: Journal of Political and Military Sociology

Year: 2015

Volume: 43

Pages: 1-26

Print publication date: 11/09/2015

Acceptance date: 26/10/2014

ISSN (print): 0047-2697

Publisher: Transaction Publishers

URL: https://works.bepress.com/esmeralda_kleinreesink/19/


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