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Quality Conventions Theory and the Communication of Authenticity: evidence from Greek restaurants in the UK and Greece

Lookup NU author(s): Dr Elena Chatzopoulou, Professor Matthew Gorton

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).


Publication metadata

Author(s): Chatzopoulou E, Gorton M, Kuznesof S

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Radical Marketing Academy of Marketing Annual Conference 2016

Year of Conference: 2016

Print publication date: 05/07/2016

Online publication date: 05/07/2016

Acceptance date: 02/04/2016

Publisher: Academy of Marketing

URL: https://www.academyofmarketing.org/conference/conference-history/conference-2016/


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