Lookup NU author(s): Dr Amy Fielden
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© 2017 Elsevier Inc. All rights reserved. In this chapter we introduce some key ideas relating to the evaluation of behavior change interventions. We discuss the notion of measurement and consider who benefits from behavior change interventions, how this is assessed and reflect on the longevity of the effect. These issues are situated within the context of two case studies. The case studies provide a basis for discussing good practice, highlighting ongoing evaluation issues, and reflecting on the role of technology. The chapter concludes with a discussion of future directions in evaluation literature.
Author(s): Sillence E, Little L, Fielden A
Editor(s): Little L; Sillence E; Joinson A
Publication type: Book Chapter
Publication status: Published
Book Title: Behavior Change Research and Theory: Psychological and Technological Perspectives
Print publication date: 08/11/2016
Online publication date: 18/11/2016
Acceptance date: 02/04/2016
Publisher: Elsevier Inc.
Place Published: Amsterdam
Library holdings: Search Newcastle University Library for this item