Lookup NU author(s): Dr Andrew Lindridge
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Research into consumer ethnicity is a vital discipline that has substantially evolved in the past three decades. This conceptual article critically reviews its immense literature and examines the extent to which it has provided extensive contributions not only for the understanding of ethnicity in the marketplace but also for personal/collective well-being. We identify two gaps accounting for scant transformative contributions. First, today social transformations and conceptual sophistications require a revised vocabulary to provide adequate interpretive lenses. Second, extant work has mostly addressed the subjective level of ethnic identity projects but left untended the meso/macro forces affecting ethnicity (de)construction and personal/collective well-being. Our contribution stems from filling both gaps and providing a theory of ethnicity (de)construction that includes migrants as well as non-migrants.
Author(s): Visconti LM, Jafari A, Batamangeot C, Kipnis E, Lindridge AM, Peñaloza LN, Pullig C, Regany F, Ustundagli E, Weinberger MF
Publication type: Article
Publication status: Published
Journal: The Journal of Marketing Management
Online publication date: 08/09/2014
Acceptance date: 01/01/1900
ISSN (print): 0267-257X
ISSN (electronic): 1472-1376
Publisher: Taylor and Francis
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