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The manifestation of culture in product purchase: A cross-cultural comparison

Lookup NU author(s): Dr Andrew Lindridge

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Publication metadata

Author(s): Lindridge AM, Dibb S, Vijaygopal R

Publication type: Article

Publication status: Published

Journal: Journal of Marketing Analytics

Year: 2014

Volume: 2

Issue: 4

Pages: 250-263

Print publication date: 19/12/2014

Online publication date: 19/12/2014

Acceptance date: 05/10/2014

ISSN (print): 2050-3318

ISSN (electronic): 2050-3326

Publisher: Palgrave Macmillan UK

URL: https://doi.org/10.1057/jma.2014.17

DOI: 10.1057/jma.2014.17


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